What is retail data?

Retail data is based on the actual, historical purchasing behaviour of consumers at our retail partners such as Carrefour and Tom&Co. Within the digital advertising ecosystem, this data enables advertisers to move beyond targeting based solely on online browsing behaviour or general interests, and instead focus on what consumers actually buy in-store.

How does it work?

With retail data, we match Carrefour loyalty card data with known DPG Media users. This matching allows DPG Media to build audience segments based on the purchase of specific product categories, the user’s life stage, or their in-store behaviour. As a result, we can offer advertisers a range of pre-built audience segments. DPG Media has already completed all necessary preparations, so advertisers do not need to worry about complex technical integrations such as data clean rooms or match rates. The segments are immediately available and ready to use within the trusted DPG environments.

Why choose retail data?

• Targeting based on proven in-store purchases: effectively target consumers in the lower funnel using real, historical checkout data.

• Ability to report on actual in-store purchases after exposure to a campaign.

• Ready to use immediately: all segments are pre-matched and directly available in ad servers, eliminating long operational lead times to activate audiences.

• A future-proof alternative: in light of evolving privacy regulations and market changes, the combination of DPG Media’s first-party data and retailer data offers a powerful and reliable alternative to third-party cookies.

Want to know more?

Get in touch and discover what retail data can mean for your brand!