Privacy policy

B2B Products & Corporate Website

Last update: June 2024

At DPG Media, we use data to inspire, inform, and entertain people in the best possible way across all our brands. Whether you are a professional customer, partner, or supplier: respect for your privacy is central to us. That's why we make every effort to explain in clear language in this privacy policy what data we collect, what we want to use it for, and what rights and choices you have in this regard.

This privacy policy applies exclusively to the use of data within the professional context of the corporate website ( and B2B products such as BE-Entertainment, DataLab, DPG Ad Manager, DPG Grow, or DPG Direct.

If you are a consumer using our services, a different privacy policy applies. You can always find the link at the bottom of the website or in your favourite brand's app.

Who is responsible for the use of your data? 

DPG Media Group NV, with its registered office at Mediaplein 1, 2018 Antwerp (and with company number 0440.653.281), is responsible for the processing of your personal data. You can always contact us via or by mail at the above address.

DPG Media Group is a mediagroup operating in the Netherlands, Belgium, and Denmark.

What’s the scope of this policy? 

This policy only applies to the use of data within the professional relationship you have with DPG Media. Are you a contact person for a supplier, advertiser, professional customer, or partner? Did you fill out a form on a B2B or group website or use a B2B product such as DataLab, DPG Ad Manager, or DPG Grow? In such a case, this policy applies to you.

What data does DPG Media collect? 

If you use the professional services of DPG Media and/or browse a B2B or group website, we can collect the following types of data.

Data you share:

  • Identification and contact information such as your name, gender, (professional) email address, (professional) phone number, office address, job title, employer, which you provide when you contact DPG Media (e.g., in the context of commercial negotiations), create a professional account, or participate in an event or survey.

  • Communication preferences that indicate which communication you wish to receive and through which channels (email, push notifications, by post, or by phone).

  • Surveys and market research. Data that you voluntarily provide when participating in market research surveys, or when  filling out a questionnaire.

  • Other data that you voluntarily provide, such as when you contact us with specific questions or proposals.

Data we collect when you use our online services:

If your privacy preferences allow it, we can collect the following data when you use our websites, applications, or platforms:

  • Usage data, such as the topics you read, the services you are interested in, or your search queries. Based on this data, we can make an estimate of your professional needs, preferences, and interests.

  • Data about your device, such as IP address, brand, and the type of device or browser you use to access our services. Based on your IP address, we can make a rough estimate of your location.

To collect these types of data, we use cookies and similar technologies. You can learn more about this in our cookie policy.

What does DPG Media use my data for and on what basis?

We process your data for the following purposes:

Provide our professional services
First and foremost, we collect your data to be able to provide our professional services. For example, it is necessary for you to create an account to access certain B2B platforms such as DataLab. Or simply, if you ask us a question, we need to know how to contact you again. Your data in such cases is processed based on the agreement you have entered into with us or the legitimate interest of DPG Media in offering its professional services.

Keep you informed 
In the DNA of our company, there is a strong passion to inform, inspire, and entertain. That's why we like to keep you informed about the latest news in our professional field (e.g., advertising) or innovations that we have to offer. To reach you via email, push notifications, or other electronic messages, we generally need your consent. Additionally, you may also be contacted by mail and phone until you indicate your preference not to receive such communication. Finally, there is also communication that we must send you because we are legally obliged to do so (e.g., when we want to change our advertising terms) or because it has been agreed upon with you or your employer (e.g., within the framework of commercial or contractual relationships).

Analyse the use of our services
We can use your data to analyse our products and services. This way, we can detect and resolve errors or problems and identify which features are popular so that we can further develop them. We largely do this based on our legitimate interest in aligning our products with the needs of users. When we use data collected via cookies for this purpose, we always take your consent into account.

Show you relevant advertisements
If you give your consent through your privacy settings, we can display targeted ads for our products and services on websites and apps of other companies or within our own DPG network.

Prevent abuse and fraud
We can use your data to prevent, detect, and investigate illegal or suspected illegal practices and to enforce our terms of use or advertising terms. We do this based on our legitimate interest in defending our business interests.

Comply with laws and regulations
Your data may be processed when necessary to comply with laws and regulations to which DPG Media is subject and for audit and inspection purposes. In addition, we may be legally required to disclose information to certain government agencies such as the police, the judiciary, or emergency services.

Which other parties can receive my data?

DPG Media does not sell your personal data and does not allow third parties to use your data for their own purposes. Specifically, we may share your data with the following parties:

  • Service providers. We may use third parties to perform certain services on our behalf or to support us in delivering our products or services. These service providers may have access to your personal data. In any case, we only allow them to process this data in accordance with our instructions and they are not allowed to use it for other purposes or their own purposes.

  • Social media platforms. With your guidance or consent, we may share data with social media platforms, where certain data is shared with the platform in question.

  • Other. We may also share personal data to comply with the law or as part of a legal process or legal requests, to detect, prevent, or otherwise address fraud, or to protect the rights and property of DPG Media. If there is a sufficient legal basis for this, we may share your data if it is reasonably necessary to enforce our advertising or usage terms or to protect our business or users in case of business transfers, such as reorganisation, restructuring, merger, sale, or other transfer of assets.

When these parties process data outside the European Economic Area (EEA), we ensure that your data remains protected as required by European law. We do this by including standard clauses in our contract with these companies unless the processing takes place in a country recognized by the European Commission as providing adequate data protection.

How long will my personal data be stored?

We do not keep your data longer than necessary for the purpose for which it was collected, taking into account that some data may need to be retained for a certain period to comply with certain legislation. 

Specifically, this means that we keep all types of data mentioned above as long as you have a professional relationship with us or have an account with us. When you no longer have an active professional relationship with us or no longer use your account, we will keep your personal data for 2 more years in our systems, in case you would become active again or re-establish a professional relationship with us. 

At the end of that 2-year period, your account will be closed, and all associated data will be deleted.

We keep usage data for up to 25 months from creation. Insights we gain based on this data will be kept for a maximum of 5 years, depending on the purpose.

Your rights

The right to data protection is a fundamental right in the European Union. Even when you share data with companies, you must always be able to maintain control over your personal data. Therefore, at DPG Media, you can exercise your right to access, rectification, and data erasure. You can address these requests to us via 

Furthermore, you also have the right to restriction, portability, and objection (to direct marketing). You can exercise these rights by contacting us at 

If you have given consent for a particular use of your data, you have the right to withdraw it at any time. Withdrawing consent is as easy as giving consent: if you opted in for a newsletter, you can always opt out via an unsubscribe link in every email you receive. If you find that this is not the case, please notify us immediately at 

Some of these rights are not absolute. For example, in certain cases, we may not be able to comply with your request for erasure because we are legally required to retain that data. We will certainly let you know if this is the case.

Finally, you have the right to lodge a complaint with a supervisory authority, such as the Data Protection Authority (Belgium) or the Dutch Data Protection Authority (Netherlands).

Cookies and similar technologies

Our websites, applications, and communications may use cookies and similar technologies such as pixels. If the information in such a cookie constitutes personal data, this privacy policy applies in full to the data in question. You can find more information about the types of cookies and why DPG Media uses them in our cookie policy.

Automated individual decision-making

DPG Media does not engage in automated individual decision-making. This means that we will never use your data to make decisions without human intervention that have legal or other significant effects on you.

Still have questions about privacy?

If you have any questions about this privacy policy, you can contact DPG Media's Data Protection Officer (DPO) at or by mail: DPG Media Group NV, Mediaplein 1, 2018 Antwerp, Attn: DPO.

We will occasionally make changes to this privacy policy, for example, in the context of changes to our services. In case of significant changes, we will always inform you before they take effect.