Digital Explained
Digital advertising is evolving rapidly.
Discover the short explainers by DPG Media Advertising experts on the digital topics shaping modern advertising.
Advertisers are overwhelmed with dashboards, metrics, platforms, and buzzwords. But understanding what truly creates impact has never been more important.
That’s why DPG Media Advertising created a series of short explainer videos: to make digital advertising clearer, simpler, and more tangible.
No complicated language. No sales talk. Just clear explanations from experts who work with digital media every day.
Brandfacts: more than impressions and clicks
What if your campaign performs perfectly… but your brand doesn’t grow?
In this explainer, Bernd Strauven, Advertising Researcher, explains how Brandfacts measures real brand impact and why the success of a campaign goes beyond dashboard metrics.
Brandfacts - 2 min watch
Full Connected TV - 2 min watch
Full Connected TV
Why choose between the impact of TV and the precision of digital when you can combine both?
In this explainer, Vincent Jonkers, Senior Business Development Manager Video, explains how Full CTV brings together linear TV and connected TV in one smart video strategy — delivering maximum reach, premium video content, and targeted advertising on every screen.
Retaildata
How do you reach the right consumers in a world where targeting is becoming increasingly complex?
In this explainer video, Lukas Hermus, Senior Business Development Specialist Digital, explains how retail data makes digital campaigns smarter by connecting media reach with real purchase data, enabling more relevant targeting, less waste and proven business impact.
Retail data - 2 min watch
Drive to Store - 2 min watch
Drive to Store
Measuring online campaigns is one thing. But do you know how many people actually visit your store or physical location after seeing your ad?
In this explainer video, Bernd Strauven, Advertising Researcher, explains how Drive To Store measures the offline impact of digital campaigns using GDPR-proof location data. This allows you to clearly see how many additional store visits your campaign actually generated.
Conversion Measurement
Measuring clicks is a good start. But what actions do visitors actually take after clicking on your ad?
In this explainer video, Lukas Hermus, Senior Business Development Specialist Digital, explains how Conversion Measurement uses server-side technology to accurately measure which conversions happen after a click on your display campaign. This gives you transparent and reliable insights without relying on third-party cookies or complex estimations.
Conversion Measurement - 2 min watch
Enhanced Conversions - 2 min watch
Enhanced Conversions
Measuring clicks is valuable. But what about the impact of people who saw your ad without immediately clicking?
In this explainer video, Lukas Hermus, Senior Business Development Specialist Digital, explains how Enhanced Conversions — also known as closed loop analysis — securely connect campaign exposure data with CRM data to measure both post-click and post-view conversions. This gives you a more complete view of the true incremental impact of your digital campaigns.