Smart digital campaigns with retail data
Smart digital campaigns with retail data
Do you want to perfectly tailor every impression to your target audience and get the most out of your advertising budget? Insert retail data! This allows you to launch campaigns that strike the right chord with the right audience.
Thanks to exclusive partnerships with Carrefour and Tom&Co, we guarantee tailored targeting and ensure that the Belgian consumer takes your story to heart.
This brand went before you
Naïf, a young brand of sustainable baby care products, did it this way.
Using retail data, their campaign reached exactly the audience they were looking for: parents with babies and young children.
The result? An impressive brand uplift of no less than 27.3%. No guesswork, but measurable impact.
The setup, monitoring, and optimization were handled easily in Ad Manager, DPG Media’s self-service advertising platform, where your campaigns can run as well.
Video Smart digital campaigns with retail data
What does retail data mean for you in practice?
You reach only consumers who are relevant to your brand.
You save on irrelevant impressions and maximize your ROI.
You target based on proven Belgian purchase data.
You gain insight into your campaign results through brand lift studies.
You advertise on local and trusted media such as HLN, VTM GO, RTL Play, and Streamz.
Your next step: succeed with retail data
Nice to see, that campaign from Naïf, right? Retail data is valuable not only for silky-soft skincare, but also for other products, services, or experiences. With it, your brand can spark even more interest among Belgian consumers.