It's all about IMPACT

Launching a campaign involves a lot of thinking. You ask yourself questions such as: do you want to get to know your target group better? Through which channels do you optimally reach your target group? And what is the impact of your campaign on your brand?

That is why the Research Team of DPG Media Advertising presents ‘Proof’, a new label to measure the impact of our media in function of our clients' objectives. A new set of advanced measurement systems for the upper and lower funnel. Discover them below.

Media ImPact (MIP)

Find out via a post-test how advertising campaigns on TV, radio and in publishing score in the North and South of our country.

Brandfacts

Our digital impact measurement for online display and video campaigns. Get insights into your brand's brand standing and brand lift.

Brand Tracker by DPG Media Advertising

The benchmark that maps brand awareness and consumer perception.

Drive to Store

Measure how digital campaigns influence store visits.

Trends in Media 2026

Discover the latest trends and their impact on advertising.

Marketing Mix Modelling (MMM)

MMM is an analytics method that shows clients which media channels work best and helps them optimise their spend.

Retail data

Reach users based on their brand preferences and product purchases.

Discover our white paper on marketing & media effectiveness

Measuring and evaluating the effect and impact of your advertising campaigns.

Want to know more about proof?

Feel free to contact our research colleagues. They will be happy to inform you about the possibilities.

Contact us