What is Media ImPact (MIP)?
Curious about how effective your campaign really is? The MIP study provides sharp insights into both your campaign’s impact and the strength of your brand.
Media ImPact (MIP) is our advanced, free research solution that makes the impact of your cross-media campaigns visible. You get clear insight into campaign effectiveness (think recognition, attribution and spot evaluation), and we map out brand impact too — from brand awareness and brand perception through to activation and purchase intent.
How does it work?
After your campaign wraps up, we run an online survey together with Panel Inzicht among a representative sample of 300 respondents per region (aged 18–54). These are people who have genuinely been exposed to at least one medium in your media mix. Measurements are carried out weekly, so you get the key insights quickly.
Why choose MIP?
Optimise your marketing strategy: find out exactly what your campaign achieves and increase the effectiveness of your media spend.
Benchmark your results against relevant sector benchmarks or brands with a similar profile.
Understand how campaigns contribute to brand perception, consumer behaviour and purchase intent.
Receive concrete recommendations to make your next campaigns even more successful.
Want to know more?
Get in touch with us for a sample report or personalised advice.
