At the Best Brands Awards, we shared some insights that advertisers are confronted with today, such as media fragmentation and growing consumer distrust. That is precisely why we want to help you market your brand more effectively.

We talked about the Brand Tracker by DPG Media Advertising, the barometer that charts brand awareness and consumer perception.

Discover how your brand positions itself and performs in relation to the competition.

✔ Measure and optimize your brand performance
✔ Gain insight into brand awareness and image
✔ Compare your brand with competitors

Method

In collaboration with Panel Inzicht, DPG Media Advertising conducts a monthly survey of Belgian consumers on approximately 15 brands in 5-6 sectors. These sectors and brands are chosen by DPG Media Advertising. Using a standardized online questionnaire, awareness and attitude questions are asked of 500 panel members between the ages of 18 and 54 in each region of the country (representative in terms of age and gender per region).

What are you waiting for?

Request your personalized Brand Tracker by DPG Media Advertising now and discover your brand position. Let's dive in together!