What is Drive to Store?

Measure the impact of digital campaigns on in-store visits and discover how online ads drive consumers through your physical doors too.

Drive to Store is a research method that measures the impact of digital campaigns on in-store visits. By analysing how many people visit a physical store after being exposed to a campaign, you gain insight into how online media drives concrete actions in the offline world.

How does it work?

In collaboration with Accurat, we analyse anonymised location data from mobile devices belonging to panel members who have given their consent. This data is matched with the mobile IDs of users who were exposed to a digital campaign on DPG Media's platforms.

We then compare the store-visit behaviour of this group with a control group that was not exposed to the campaign. This allows us to accurately calculate the extent to which the campaign contributed to incremental store visits.

Why choose Drive to Store?

  • Measure the offline impact of your online campaigns.

  • Find out how many additional store visits your campaign generates.

  • Understand how digital media contributes to lower-funnel objectives.

  • Make data-driven decisions to optimise future campaigns.

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Want to know more?

Want to find out how your digital campaign drives footfall? Get in touch and discover how Drive to Store turns your marketing results into clear, actionable insights.