When advertising truly moves consumers to act
What 150 tested campaigns from 2025 teach us about how you, as a retailer, can make the difference!
Digital campaigns that effectively drive in-store visits? The answer is crystal clear: yes! With more than 150 campaigns measured using our Proof Drive-to-Store solution, DPG Media Advertising now has a solid foundation to analyse what works and where you, as a retailer, can make the real difference.
"Beyond measuring individual campaigns, this database now makes it possible to identify trends and benchmarks by sector. These are valuable indicators for advertisers who want to understand how their media investments can translate into concrete business results." — Sylvie Van Hecke, Advertising Research Manager at DPG Media Advertising.
The analyses show, first and foremost, that the impact of drive-to-store varies significantly by category. These initial results already offer interesting insights, though the analyses are ongoing to better understand the impact of other parameters such as formats, media pressure and campaign context.
Restaurants and multimedia chains rank among the most responsive sectors, with +24% and +25% extra visits respectively following exposure to a campaign. In these categories, media often acts as a direct trigger that gets customers moving.
DIY stores (+19%) and fashion retailers (+17%) also deliver strong results. In these sectors, digital campaigns frequently play an important role in the consideration phase and can accelerate the decision to visit a store.
For supermarkets, the average uplift is more moderate (+5%). A result that remains significant in a sector where visit frequency is already very high and where numerous other factors influence store traffic — such as promotions, proximity or shopping habits.
Benchmarks that keep evolving
These results confirm an important shift in the advertising market: media is no longer judged solely on its ability to generate reach or attention, but also on its contribution to concrete behaviour — like an in-store visit.
These are the first results based on more than 150 successful campaigns. But this is just the beginning. At DPG Media Advertising, we continue to measure and test new campaigns with our Drive-to-Store technology. Why? Because we want to keep refining what we do and provide more answers to what truly matters to you as a retailer: how many consumers walk through your door because of your campaigns?
Discover with us how your brand not only gains visibility, but also attracts physical visitors. Curious what we can do for your campaign? Get in touch and we'll work together on your next success story!