Digital Charter

Alle informatie omtrent ons digitaal charter en hoe we staan tegenover privacy, tracking en brand safety.

1. Systems and Tools

Direct

DPG Media provides a direct way of purchasing display, online video and digital audio. We work with the following Ad servers for this:

  • Display: Google Ad Manager & Xandr

  • Social: Google Ad Manager & Xandr

  • Online video: FreeWheel, Google Ad Manager & Teads

  • Digital audio: Triton Digital

Programmatic

DPG Media provides a programmatic offering in display, online video and digital audio. For this we work with the following SSP:

  • Display: Google Adx, Rubicon, Platform161 en Xandr

  • Social: Google Adx, Rubicon en Xandr

  • Online video: FreeWheel en Google Adx

  • Digital audio: Yield-Op

Data

DPG Media facilitates a data-driven operation by using CXense as a Data Management Platform. Through this platform we collect and orchestrate the data for our various products.

2. Brand Safety

DPG Media = Brand Safe

  • Depending on the website, between 98% and 99% of the traffic on DPG Media sites is valid.

  • 100% human traffic is technically impossible.

  • DPG Media is therefore a safe partner.

DPG Media's digital platforms are an advertising-safe environment. Placing advertisements around ad-unsafe news is not acceptable for either the advertiser or our brands. All content that falls within advertising-unsafe categories or that deals with human suffering is therefore automatically closed for advertising.

As part of an open and transparent policy, you can find a full list of excluded subjects below. With open market purchase, the advertiser can choose which topics should be blocked, so that fewer positions are blocked on the Publisher side. No compensation will be given for campaigns incorrectly blocked by third parties.

By negative news we mean all content that falls under one or more of the following themes:

Our ambition is and remains absolute advertising security, but 100% accuracy is not very realistic in a rapidly changing digital world. That is why we continue to develop in logic and technology to continuously improve.

3. Tracking

With the exception of the collection of the metadata listed below, it is expressly NOT allowed to collect information via cookies, scripts or in any other way, to store information in or to gain access to the peripherals of users of the websites or apps. from DPG Media.

It is also not permitted – without prior permission from DPG Media – to:

  • collect information for the purposes of retargeting, audience targeting and behavioural targeting.

  • collect information about user behaviour on DPG Media's websites or apps.

  • collect information related to brand safety.

Advertisers have permission to collect only the following anonymous metadata via cookies, scripts or otherwise:

Display

  • how often the ad has been viewed (views)

  • the number of clicks with the following additional data:

  • used screen resolution

  • browser used

  • operating system used

  • which part of the ad was viewed

Social

  • how often the ad has been viewed (views)

  • the number of clicks with the following additional data:

  • used screen resolution

  • browser used

  • operating system used

  • which part of the ad was viewed

  • how often someone start watching the video ad (impression)

  • how much of the video ad the viewer saw (25%, 50%, 75%, 100% = full view)

Online video

  • how often someone start watching the video ad (impression)

  • how much of the video ad the viewer saw (25%, 50%, 75%, 100% = full view)

  • the number of clicks with the following additional data:

  • used screen resolution

  • browser used

  • operating system used

Digital audio

  • how many times someone has listened to the audio ad in full (impression)

  • how much of the audio ad the viewer has listened to (25%, 50%, 75%, 100% = full impression)

4. Campaign Management

4.1 Options, reservations & changes

>> DISPLAY & SOCIAL

The 'first in, first served' rule applies here. You can reserve an advertisement at any time. Always take into account the availability of our product and respect the reservation deadlines as stated on the site. A booking is only valid when we have received a signed order form – fully completed – including the contact details of the contact person for the material.

Option policy

Options must be confirmed at least 3 working days before reservation deadline.

Options remain valid for 10 business days, and may only be extended once for an additional period of 10 business days. An option can be taken up to 12 months before the publication date.

DPG Media reserves the right in all cases to determine whether or not an option may be granted, depending on the available space, among other things.

A signed receipt for one of our products on which an option has already been taken gives the first option taker the time to confirm his option. The time limit for this is 48 hours. If the first option is not confirmed, the new order can go ahead.

If an option is not confirmed in time, DPG Media cannot guarantee the date of publication or start date, nor can it provide a (preferred) placement.

Exceptions to option policy

With unpredictable Top Topicals, flexibility is possible for digital campaigns: confirmation possible until the day before launch, until 12:00. 'in the afternoon

Change a campaign

Changes to campaign period can be communicated up to 3 working days before the start date. Changes to product type/format or special placements are only possible with the approval of the Account Manager of DPG Media and at the latest 3 working days before the start date.

Cancel a campaign (after agreement)

  • Between 4 and 2 working days before the start date, 50% of the budget will be invoiced.

  • Within 2 working days before the start date, 100% of the budget will be invoiced.

>> ONLINE VIDEO & DIGITAL AUDIO

As soon as you have requested online impressions for one of your products or services, you will receive an order confirmation in the form of an order form. You must return this signed for approval to DPG Media no later than 3 working days before the start date of the order confirmation/contract. If we have not received a signature by then, the impressions are no longer guaranteed.

Change a campaign

Changes to campaign period can be communicated up to 3 working days before the start date. Changes to product type/format or special placements are only possible with the approval of the Account Manager of DPG Media and at the latest 3 working days before the start date.

Cancel a campaign (after agreement)

  • Between 4 and 2 working days before the start date, 50% of the budget will be invoiced.

  • Within 2 working days before the start date, 100% of the budget will be invoiced.

4.2 Deadlines and delivery conditions

  • 3 working days before release.

  • If the deadlines are not respected, the start date is no longer guaranteed. All your campaign may therefore be started later or not. This is possible without prior notice. Consequently, the complete delivery of the number of impressions or views before the anticipated end date cannot be guaranteed. Due to the nature of the delay, this cannot constitute a basis for compensation.

4.3 Reporting

At the end of a campaign, we always provide you with a digital report of the campaign.

For this reason we have build our own custom campaign dashboard. 

Source Display: Depending on the product chosen Google Ad Manager, Xandr, Selligent or Platform 161

  • Source Social: Google Ad Manager, Xandr and Polar

  • Source Online Video: Depending on the network booked Google Ad Manager, FreeWheel and/or MOAT (based on a representative sample) and Teads

  • Source Digital Audio: Triton Digital

4.4 Complaints and compensations

Underdelivery

If the booked number of impressions, clicks or views are not achieved during the predetermined period, and the cause of this lies with DPG Media, DPG Media will do everything in its power to deliver the campaign as quickly as possible by means of. extension.

Campaigns with an underdelivery lower than 10% will be extended after consultation. For campaigns with an underdelivery higher than 10%, compensation will be made in consultation with the advertiser. We provide a compensation of 10% on top of the booked number of impressions for display, social, online video and online audio.

The DPG Media ad server is the benchmark for the number of impressions delivered. A 10% discrepancy with other ad servers is possible and will not be charged for underdelivery. In case of a larger discrepancy, compensation will be provided. For this, the difference between the allowed discrepancy of 10% and the advertiser's measured discrepancy is calculated. This number of impressions will be re-delivered.

No offsets are allowed for campaigns purchased on a CPC basis. In case of underdelivery, this will be rectified in the invoicing and therefore only the delivered clicks will be invoiced. A UD of <5% is within the allowed range and will not be offset or corrected.

Granting compensation

Compensation can in no way be claimed if:

  • an option was not confirmed in time

  • the deadline for material delivery was not met

  • no official order form was signed

  • the order form is ambiguous or unclear

  • an insertion has not or not correctly appeared due to force majeure or due to an error that cannot be recovered from DPG Media

Withdrawal of compensation

An offset must be recorded with the same format, in the same position, within the same network. If this proves impossible, the compensation must be converted to the corresponding gross amount, after which this amount can be booked again.

Compensations must always be taken within the same calendar year. Compensations never take precedence over paying insertions.

Compensations from direct purchases cannot be included in programmatic.

Invalid traffic and Ad Fraud

Measurement differences?

  • Measurement differences are no reason for compensation. DPG Media is based on general results from Google Ad Manager, Xandr, Freewheel and Triton Digital.

  • Because 100% human traffic is not technically possible and takes place outside our control, we do not compensate based on Ad Fraud measurements.