Reach your target audience with impactful stories – branded content at DPG Media
Stories that touch, inspire, and move forward
Why do brands choose branded content?
In a world where consumers are increasingly critical and selective, branded content helps your brand truly stand out. Through powerful storytelling, delivered within the trusted context of our media brands, your message not only gets seen but also drives engagement and action.Trust through the right context
Your story is shared within a trusted editorial context that exudes authority and credibility. This halo effect enhances brand associations and amplifies the impact of your message.
Storytelling that resonates
Strong stories connect, inspire, and leave a lasting impression. Branded content taps into the target audience's experience. Research shows that it builds trust and strengthens brand preference and consideration within the mid-funnel.
High-quality reach
DPG Media reaches 79.8% of the Dutch population (13 years and older) through a network of strong titles. We strategically utilize this reach to maximize the visibility of your branded content.
Be inspired by impactful stories
Significant increase in positive attitude through the power of a unique community
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How a local story with national impact leads to a doubling in brand preference
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How creative craftsmanship delivered 60% new audience
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Did you know... Branded content in a trusted context is trusted by 71% of consumers (Source: Nielsen).
Branded articles
Your story is crafted as an article and seamlessly integrated with editorial content. Written in a style that perfectly matches the title and resonates with your audience.
Dossier
A collection page featuring at least 7 branded articles on a specific topic. The articles link to each other, allowing users to easily continue reading and delve deeper into the narrative
Branded video article
Combine text and video to deliver your brand story with both visual and content impact. Accompanying text provides context, while the video captures attention instantly.
Standalone video
Share your story with a compelling branded video that is consumed as standalone content on a title's video page. For multiple videos or a series, this can be compiled into a video dossier.
Longreads
Perfect for long, inspiring stories with space for large visuals, videos, and interactive rich media like quizzes. Fully responsive and seamlessly tailored to any device.
Minisite
Combine multiple longreads into a microsite to deliver an immersive branded content experience that showcases rich brand narratives and accessible content. Users can easily navigate between various stories or themes.
Branded podcasts
Choose a tailor-made podcast series, fully produced by our editorial team, featuring a commercial message either read by the podcast host (host read) or presented from their own perspective (host read native).
Branded content - print
Storytelling about your product or service, developed by DPG Media. Branded content enhances brand acceptance by leveraging the quality of the title. In magazines, the content blends in, while in newspaper magazines it remains distinct.
Ready to make an impact with your brand story?
Our branded content experts are happy to help you. Schedule a free consultation and discover how your brand story can reach the right audience and make an impact.