Reach your target audience with impactful stories – branded content at DPG Media
Stories that touch, inspire, and move forward
Why do brands choose branded content?
In a world where consumers are increasingly critical and selective, branded content helps your brand truly stand out. Through powerful storytelling, delivered within the trusted context of our media brands, your message not only gets seen but also drives engagement and action.
Branded articles
Your story is crafted as an article and seamlessly integrated with editorial content. Written in a style that perfectly matches the title and resonates with your audience.
Dossier
A collection page featuring at least 7 branded articles on a specific topic. The articles link to each other, allowing users to easily continue reading and delve deeper into the narrative
Branded video article
Combine text and video to deliver your brand story with both visual and content impact. Accompanying text provides context, while the video captures attention instantly.
Standalone video
Share your story with a compelling branded video that is consumed as standalone content on a title's video page. For multiple videos or a series, this can be compiled into a video dossier.
Longreads
Perfect for long, inspiring stories with space for large visuals, videos, and interactive rich media like quizzes. Fully responsive and seamlessly tailored to any device.
Minisite
Combine multiple longreads into a microsite to deliver an immersive branded content experience that showcases rich brand narratives and accessible content. Users can easily navigate between various stories or themes.
Branded podcasts
Choose a tailor-made podcast series, fully produced by our editorial team, featuring a commercial message either read by the podcast host (host read) or presented from their own perspective (host read native).