The Brand Tracker by DPG Media Advertising is a free monthly study that measures the position, awareness, and perception of brands in Belgium. This barometer systematically tracks how your brand performs within its sector and how consumers perceive your brand compared to the competition. These insights give you a clear understanding of where your brand stands and where opportunities for growth lie.

• Measure and optimize your brand performance

• Gain insights into brand awareness and brand image

• Benchmark your brand against competitors

How does it work?

In partnership with Panel Inzicht, we analyze six different sectors every month across both the northern and southern regions of Belgium. For each sector, around 15 brands selected by DPG Media Advertising are evaluated. Through a standardized online survey, awareness and attitude questions are answered by 500 panel members aged 18 to 54 in each region, ensuring a representative sample in terms of age and gender.

Why choose the Brand Tracker?

• Free and independent: The Brand Tracker is a free service for advertisers.

• Direct benchmarking: Easily compare your brand with competitors in the same sector.

• In-depth insights: Discover not only your brand's strengths but also opportunities to improve brand perception, loyalty, and purchase intention.

• Up-to-date data: Receive fresh insights into the Belgian market every month.

• Strategic support: Use the results to inform your marketing, communications, and media strategies.

Want to know more?

Request your personalized Brand Tracker by DPG Media Advertising today and discover where your brand stands. Let's dive into the insights together!