Willy is a rock channel that focuses on music lovers with the credo that 'Music Matters'. Willy breathes music every day and features a number of programmes each Friday. Willy is the place to be for any music lover who likes to turn up the volume, but without becoming a cliché rock station. Willy wants to stimulate people with music and surprise them with classics that have not turned grey yet! There may be an occasional touch of youthful sentiment, but there is always plenty of new guitar music to discover.