Standard IAB formats
Standard IAB formats are display formats that are used worldwide and have a standard size. The banners are constructed according to IAB guidelines and can be shown on all websites. This makes purchasing inexpensive.
Medium rectangle
The Medium Rectangle is a striking square banner, visible above the fold of the page. The square format makes it a versatile banner. The Medium Rectangle is usually placed in the right sidebar on desktops.
Large rectangle
The Large Rectangle is a striking square banner, visible above the fold of the page. The TV format of the Rectangle is perfect for interaction. Or for interactive forms, for registrations or to request a free trial product.
Skyscraper
The Skyscraper is a long, vertical banner, left or right next to the content on a website. The Skyscraper can be used well for theme and branding campaigns; the vertical shape is suitable for animation and visual content.
Wide skyscraper
The Wide Skyscraper is the wider brother of the Skyscraper and is a long, vertical banner, left or right next to the content on a website. The Skyscraper can be used well for theme and branding campaigns.
Leaderboard
The Leaderboard is a horizontal, elongated banner at the top of the homepage. This wide banner has a high attention value because of its shape and position. The Leaderboard is ideally suited for creating brand awareness or for promoting actions.
Mobile halfpage banner
You can no longer ignore mobile banners. A powerful channel and therefore essential that banners are displayed clearly. The Mobile halfpage banner is a nice big banner with enough space for a creative interpretation.
Mobile double banner - 320x100
Everyone has their smartphone with them 24/7 and surfs the internet several times a day. A powerful channel. The Double banner is the broad variant of the Mobile single and is a 320x100 IAB banner mobile only advertising format.
Mobile single banner - 320x50
Mobile banners have a high attention value. Everyone has their smartphone with them 24/7 and surfs the internet several times a day. The Mobile single is a 320x50 IAB banner mobile only advertising format.