![](https://images.ctfassets.net/765y2hpj99ul/2M5FuvpVZlKWU5Y25LdNPs/dfa0cde6565978a977105dafc64a33ba/_producten_digitaal_display_shutterstock_1027895221.jpg?w=1024&q=70&fm=webp)
Standard IAB formats
Standard IAB formats are display formats that are used worldwide and have a standard size. The banners are constructed according to IAB guidelines and can be shown on all websites. This makes purchasing inexpensive.
![](https://images.ctfassets.net/765y2hpj99ul/yqneM6ISAU0cyJvDbDBPN/4527739d1b05dafea2175a3441221fe1/dpg_mobile_mediumrectangle.jpg?w=1024&q=70&fm=webp)
Medium rectangle
The Medium Rectangle is a striking square banner, visible above the fold of the page. The square format makes it a versatile banner. The Medium Rectangle is usually placed in the right sidebar on desktops.
![](https://images.ctfassets.net/765y2hpj99ul/SrhwQ538SuTaqcjT9Tge8/81685e26ba9b8c7dc013be1272abb750/DPG_Desktop_LargeRectangle.jpg?w=1024&q=70&fm=webp)
Large rectangle
The Large Rectangle is a striking square banner, visible above the fold of the page. The TV format of the Rectangle is perfect for interaction. Or for interactive forms, for registrations or to request a free trial product.
![](https://images.ctfassets.net/765y2hpj99ul/42dk5uyd3zJwmZwuvZTlQF/db8a0d6cd151af8a102c773a84745fff/DPG_Desktop_Skyscraper.jpg?w=1024&q=70&fm=webp)
Skyscraper
The Skyscraper is a long, vertical banner, left or right next to the content on a website. The Skyscraper can be used well for theme and branding campaigns; the vertical shape is suitable for animation and visual content.
![](https://images.ctfassets.net/765y2hpj99ul/2WHtrp0RqgpmlHHL0lccxa/6a428cf32f9542ab8ca7348608ac3bbf/DPG_Desktop_WideSkyscraper.jpg?w=1024&q=70&fm=webp)
Wide skyscraper
The Wide Skyscraper is the wider brother of the Skyscraper and is a long, vertical banner, left or right next to the content on a website. The Skyscraper can be used well for theme and branding campaigns.
![](https://images.ctfassets.net/765y2hpj99ul/76SUJ1XvAPREup80OaYwKR/55eeac134e8adfc333962ea3c90bbaf7/regionaal_dagblad_rotterdam.jpg?w=1024&q=70&fm=webp)
Leaderboard
The Leaderboard is a horizontal, elongated banner at the top of the homepage. This wide banner has a high attention value because of its shape and position. The Leaderboard is ideally suited for creating brand awareness or for promoting actions.
![](https://images.ctfassets.net/765y2hpj99ul/7jH0Ww0D07pOpILTB6tha5/7a52b4a1f56693f87f5dcda1119e08ee/DPG_Mobile_MobileHalfpage.jpg?w=1024&q=70&fm=webp)
Mobile halfpage banner
You can no longer ignore mobile banners. A powerful channel and therefore essential that banners are displayed clearly. The Mobile halfpage banner is a nice big banner with enough space for a creative interpretation.
![](https://images.ctfassets.net/765y2hpj99ul/5wQazuJvTc7mzQvcsXW8OZ/9b81d66142394187a2da99a85c87bebe/DPG_Mobile_MobileBanner.jpg?w=1024&q=70&fm=webp)
Mobile double banner - 320x100
Everyone has their smartphone with them 24/7 and surfs the internet several times a day. A powerful channel. The Double banner is the broad variant of the Mobile single and is a 320x100 IAB banner mobile only advertising format.
![](https://images.ctfassets.net/765y2hpj99ul/5wQazuJvTc7mzQvcsXW8OZ/9b81d66142394187a2da99a85c87bebe/DPG_Mobile_MobileBanner.jpg?w=1024&q=70&fm=webp)
Mobile single banner - 320x50
Mobile banners have a high attention value. Everyone has their smartphone with them 24/7 and surfs the internet several times a day. The Mobile single is a 320x50 IAB banner mobile only advertising format.