Primo is Flanders' most enjoyable weekly magazine with a fine mix of nostalgia and current affairs. Readers have a weekly appointment with stars from their favourite soaps and programmes. Frank interviews, an extensive TV guide packed with tips and pages full of puzzle fun,... Primo focuses on the finer things in life with sections on fashion, travel, health and good food.
Veerle Destoop - editor-in-chief: "Primo is for everyone who likes fun and wants to keep up to date with stars who have been around in the media landscape for a long time. Famous soap opera faces, punishing sportsmen, the starlets of hot television programmes,... The reader follows their ups and downs closely, thanks to our magazine."