Once you know where you want to advertise, you can purchase your advertising space in different ways. Do you want a guaranteed delivery within a predetermined period, within a certain context or to a specific target group? Then choose manual purchase. Do you want delivery across all DPG brands and use smart algorithms for real-time optimisation of your campaign? Choose programmatic buying or ADoptimize. Do you prefer to do the work yourself, easily and quickly? Then choose our self-service platform DPG Direct.