The five most-read inspiring articles from Grow by DPG Media
Generation Z: 10 tips to reach this group
Generation Z is a popular targetgroup for businesses, but they have unique needs and don't easily respond to traditional marketing. In this article, you'll find 10 tips to effectively reach this group.
The rise of young people as sustainable consumers
Sustainability is crucial in modern society, especially for young people (18-34 years). It influences their consumption and career choices. Companies must take their voice seriously. The article explores this further.
The Heartbeat of the Netherlands: Role Distribution Between Men and Women
Traditional role distribution persists: women do more housework than men, who believe they contribute equally. Both are satisfied. This is shown in DPG Media's study 'De hartslag van Nederland' with partner respondents.
The Holiday Behavior of the Dutch Consumer in 2025
Dutch holiday preferences evolve due to changing priorities, sustainability, and inflation. DPG Media and Panel Inzicht studied what's important to the Dutch. In this article, we discuss some key insights.
6 Characteristics of Today's and Tomorrow's Older Consumers
Aging affects entrepreneurs and marketers; in 10 years, 1 in 4 Dutch will be 65+. This requires strategic choices but also offers opportunities. Prepare for tomorrow's older consumer with this article.
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