Trusted Web
The digital advertising market is at a tipping point. With the disappearance of third-party identifiers and evolving privacy regulations, the industry is compelled to drastically rethink established practices. DPG Media is taking charge with the Trusted Web: a trusted, transparent, and secure advertising ecosystem where user privacy takes center stage, and advertisers gain significantly more control over their ad campaigns.
Trusted Web as an alternative to Google and Facebook
With the Trusted Web, advertisers gain access to a vast reach where they can leverage a wide selection of appealing and effective advertising products to target well-defined audiences.
Dutch consumers also value transparency. Partly due to the rise of fake news, they increasingly appreciate access to high-quality information curated by specialized professionals. Recent research shows that younger news consumers, in particular, find it important for advertisements to appear alongside quality content.
Advantages for Advertisers:
- Effective reach
- Transparency
- Ease of use
- Precise targeting
Advantages for Consumers:
- Reliable content
- Transparency
- Privacy
The Trusted Web is defined by:
Broad reach, both in Belgium and the Netherlands, enabling us to connect with nearly everyone.
Impactful media with attractive formats within a high-quality environment.
Robust consumer data and a focus on logged-in usage, allowing precise targeting. This enables brands to link with individual consumers across various platforms, adding value and sparking interest.
Trusted brands with guaranteed brand safety and suitability.
Access to the Trusted Web
Take control and utilize our platforms within this innovative ecosystem. You can do so using our user-friendly self-service tools for advertisers, including:
Datalab: Our data platform giving advertisers and agencies access to our first-party data.
Ad Manager: Our media buying platform to create, manage, and optimize digital advertising campaigns.