Reach your target group

When you start advertising, first decide on your objective and then on your target group. If you know who your target group is, you can find out where your target group is located. Then you will immediately know which marketing tool you should use.

Datalab

Understand and reach your target group

More and more companies are collecting data themselves. By matching this customer data with the data from DPG Media, we can enrich the profile of your target group with characteristics such as 'demographics', 'interest and media behaviour' and 'behavioural intentions'.

Based on the whole profile, we provide insights into who your target audience is, what media they use and what motivates them to buy your product or service. By getting to know the target group better, we can also deploy marketing resources more intelligently and efficiently.

Reach your target audience with Datalab

Based on interactions with our media users, DPG Media possesses a rich Data Warehouse with a vast amount of profile characteristics. All data is collected and processed in full compliance with privacy regulations. This data can also be utilized to strengthen your business, as our users are your target audience.

Through consumer insights gathered via opinions, reviews, and questionnaires from the Panel Inzicht consumer panel, we gain valuable understanding of attitudes and perceptions of consumers. By analyzing media behavior and subscriber data, we gather detailed demographic characteristics, interests, interactions, purchase intent, and even insights into life stages.

Using segmentation, we can target effectively while maintaining scale. This includes not only online targeting but also precise targeting in print. This enables us to determine the optimal channel mix for your marketing objectives, driven by data.

Through Datalab, you can create custom audiences tailored to your needs. It even allows integration with your own customer data to include or exclude existing customers in a campaign, or to scale reach with look-a-like audiences.

Data can be applied in three ways

1. Audience Segmentation
Audience segmentation is based on DPG Media's rich first-party data.

2. Contextual Targeting
Contextual targeting ensures your advertisement is placed alongside content that matches its relevance.

3. Data Onboarding
By matching (customer) data with DPG Media data, we can specifically include or exclude your target audience.

Datalab delivers impressive CPA results for Mitsubishi Motors.

Mitsubishi Motors successfully utilized DPG Media's Datalab for its SUV campaign, enabling them to reach the right target audience digitally in a smart and cost-efficient way.

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