Reach your target group
When you start advertising, first decide on your objective and then on your target group. If you know who your target group is, you can find out where your target group is located. Then you will immediately know which marketing tool you should use.
Datalab
Understand and reach your target group
More and more companies are collecting data themselves. By matching this customer data with the data from DPG Media, we can enrich the profile of your target group with characteristics such as 'demographics', 'interest and media behaviour' and 'behavioural intentions'.
Based on the whole profile, we provide insights into who your target audience is, what media they use and what motivates them to buy your product or service. By getting to know the target group better, we can also deploy marketing resources more intelligently and efficiently.
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