DPG Media Introduces Ad Manager+: AI-Powered Campaigns with Full Control
DPG Media launches Ad Manager+: a new suite of AI-powered tools integrated directly into its self-serve Ad Manager platform. Ad Manager+ helps advertisers and agencies launch campaigns faster, make smarter decisions, and achieve better outcomes — all with full transparency and control. The announcement was made today during DPG Media’s annual client event, Grow Live.
Ad Manager+ supports every step in the campaign journey and brings advanced AI functionality to DPG Media’s Trusted Web, where transparency and brand safety come first.
“Ad Manager+ is our take on AI in advertising — but done the DPG Media way: trusted, local, and smart,” says Stefan Havik, Chief Digital Officer at DPG Media. “When you combine AI with our premium environment, you get something unique: performance with peace of mind.”
Work Smarter. Drive Better Outcomes. Stay in Control.
Ad Manager+ brings together four powerful AI tools in one easy-to-use suite:
Smart Optimization uses proprietary AI models to optimize toward campaign goals — across both standard and upcoming custom metrics like Attention and Unique Reach. In testing, this led to 15–40% stronger results compared to current setups.
Smart Audience expands reach intelligently when delivery falls short, and will be extended in the future with additional tools for audience planning and segmentation.
Smart Studio is a new creative workspace powered by generative AI to create, adapt, and improve ads. It launches with smart text variants and will soon support image generation, crop-and-expand, and additional AI-powered features.
Smart Assistant is an integrated AI assistant that supports campaign setup and management — and lays the foundation for Ad Manager’s evolution in an Agentic AI future.
These tools reduce manual work, speed up decisions, and improve performance — without sacrificing control.
“Ad Manager+ puts AI on your side,” says Stefan Havik. “Help when you want it. Control when you need it.”
Ad Manager+ builds on what already makes Ad Manager stand out: impactful Seamless & CTV Ads, strong first-party data, and 100% brand safe reach — with zero tech fees. Advertisers only pay for the media they choose to run.
The Future of AI in Advertising
Ad Manager+ is DPG Media’s long-term vision for AI in advertising. It’s designed to improve performance, reduce complexity, and enable new workflows. New features will continue to roll out throughout 2025 and 2026, further expanding the platform’s capabilities.
Now Available
Ad Manager+ is available today, with its first features live for all users in the Netherlands, and will launch in Belgium later this summer. Just like the Ad Manager platform, all Ad Manager+ tools are available free of charge.
Ad Manager+ gives advertisers more — without the extra cost,” says Stefan Havik. “No tech fees, no surprises. A smart PLUS that adds real value: more impact, less effort.”