Take advantage: lower PMP rates and new video opportunities!

Decreasing display prices, new opportunities for outstream and short-form video and data that puts your end-of-year campaign on the right track. We continue to boost our programmatic approach so that your campaigns have the most impact.

Within our Trusted Web strategy, phasing out open market buying has been one of our clear promises. This allows us to provide you with a secure and transparent local advertising network where context matters.

What are some next steps in this process?

Over the coming months, buying through the following third-party demand partners will no longer be possible:

Triplelift
Improve Digital
OpenX

If you're currently working with one of these partners: don't worry! Your sales contact will reach out to assist you in transitioning to Private Marketplace deals (PMP) or exploring other options to maintain your presence on our network.

Other updates within programmatic advertising

1) Display: lower rates, greater impact

Good news! Our Trusted Web strategy not only offers you a secure and transparent local advertising network, but also premium contexts at even more competitive rates.

What does this mean for you?

Our strong contextual PMP deals are now more affordable than ever. In concrete terms, this means lower costs and better results. Don't worry, our team is ready to help your brand make the switch quickly and seamlessly.

2) Video: new opportunities with outstream and short-form formats

A powerful video campaign can also be affordable. After ending our collaboration with Teads, we have added innovative options to showcase your brand even more effectively:

Outstream video with all targeting options included.
Short-form contextual video: perfect for creating instant engagement in premium environments.

Why use these formats? Simple. They fit seamlessly into your target audience's viewing experience without being disruptive. This means your campaign will be viewed more and remembered better.

3) Data: smarter planning during the end-of-year season

Black Friday, Christmas, winter sales... The festive season makes brands sparkle. And to give your campaigns a boost, you get access to our extensive data: completely free of charge with every PMP request.

For example, target these audiences:

Budget-conscious shoppers: score with special offers and competitive deals.
Families with young children: help them find the perfect Christmas gifts.
Trend-sensitive consumers: inspire them with lifestyle products that are totally on trend.

Why take action now?

Every day counts if you want to achieve optimal advertising results in a competitive advertising market. Request your consultation, discover your advantage with our reduced rates and start the transition to premium PMP deals today!