National newspapers

National advertising in the newspapers Het Laatste Nieuws or in De Morgen guarantees a strong impact.

With our print media, Het Laatste Nieuws and De Morgen, we reach 7 out of 10 Flemish people every day. These readers choose their newspaper consciously and therefore perceive ads as less intrusive. In your ad, choose high-quality content for a regional or national readership.

Het Laatste Nieuws

Het Laatste Nieuws is the market leader in Flanders and makes current affairs accessible to a broad readership in a qualitative way. Its editorial team maintains close proximity to the daily lives of its readers, and offers a combination of domestic and foreign news, sports, regional news and entertainment across both in the newspaper and online.


  • 1.030.900 readers

  • 187.300 commercial circulation weekdays (Monday to Friday)

  • 230.000 commercial circulation weekend (Saturday)

  • 48% between 18-54 years old

  • 23% families with children

  • 54% male

De Morgen

De Morgen offers an illuminating view of the news at home and abroad, reporting with an open mind on what is going on in society and in the world of politics, culture and media.


  • 236.500 readers

  • 65.000 commercial circulation weekdays (Monday to Friday)

  • 105.000 commercial circulation weekend (Saturday)

  • 51% between 18-54 years old

  • 56% urban (living in the city)

  • 69% are main responsible purchasers

  • 55% male

Contact us