Digital growth increases Berlingske Media’s revenue


2021 was a turning point for Berlingske Media. Digital growth increased the Danish media company’s topline and profitability. The media group’s revenue reached DKK 756 million, compared to DKK 734 million in 2020. This growth can be attributed to increasing sales of digital subscriptions and digital adverts, which more than made up for the decline in revenue from the print business. The annual accounts for 2021 showed an operating profit of DKK 72 million, an increase compared to the operating profit of DKK 63 million in 2020.

In 2021, Berlingske Media became the country’s largest digital media house, with a total of 600 million monthly page views for all of the company’s publications: Berlingske, B.T., Weekendavisen and Euroinvestor. Every single publication has delivered progress for its customers. The quality publication Berlingske passed a milestone with 100,000 paying subscribers, half of which are digital, while the weekly Weekendavisen continued its stable subscription business and ended the year with 47,000 subscribers.

We are proud of the results. We run a healthy media business which is the foundation for our free and responsible news media. A few years ago we set out to be a digital winner. The figures show that we are well on our way

Anders Krab-Johansen
CEO and publisher for Berlingske Media

B.T. expanded its position as Denmark’s largest digital media and increased its presence in the country’s largest cities, while Euroinvestor secured its position as Denmark’s largest digital financial media.

Berlingske Media operates as a unified group for our four superbrands. The corporate structure for the group was simplified in 2021, as Berlingske Media acquired full ownership of B.T., bringing the title home again from the Swiss TX Group. The decision was also taken to participate in the consolidation of the distribution market with the merger of Bladkompagniet and DAO, where Berlingske Media currently owns 17 per cent. The year also saw the company's shareholding in Kulturradio Danmark rise to 91 per cent, and the radio channel was relaunched as 24syv with an emphasis on the younger audiences.