Case - VLAIO - Week of Business Transfers

Flanders Innovation & Entrepreneurship organises an annual Company Transfer Week.

Basic info

  • Advertiser: Flanders Innovation & Entrepreneurship (VLAIO)

  • Product/brand: Company Transfer Week

  • Title/platform: and

  • Sector: Government

  • Period: September - October 2018

Campagne info

The client wanted to reach both potential buyers as well as potential entrepreneurs through various media.

A large scope was created both through different media (printed matter, online, video, radio, etc.) as well as through different titles (,, Het Laatste Nieuws, De Morgen, De Morgen Magazine, De Tijd, etc.).

This was done by way of stories that made people think about taking over or letting go of a company.