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Case - bol.com - Thuisblijvertjes
(Almost) free e- and audio books for the kids at home
Basic Info
Advertiser: bol.com
Product/brand: Children's books
Title/platform: HLN.be
Industry: e-commerce
Period: 20/3 tem 6/4
![](https://images.ctfassets.net/765y2hpj99ul/6g9AVoyxuDqFNNEV9MHXvC/4127aee22d1038adfe3f7acab9f29ad9/beeld_intro_case_Bolcom.jpg?w=3840&q=75&fm=webp)
Campagne info
(Almost) free e- and audio books for the kids at home
Quarantine: not an easy period for children to fill their days. To assist them, bol.com set up a temporary special club for stay-at-home children: a landing page where children in each age category can find various (almost) free e- and audio books. Per week, 10 books for children from 4 to 12 can be downloaded at 1 cent each: 5 audio books and 5 e-books.
Thanks for your hard work and flexibility. It is super that we could place so many cool things at DPG Media in such a short time! We have only been live for a few days, but it is already a success: many downloads!
Kelly Siemons - Bol.com
Campagne tools
Native articles on HLN.be
With two native articles on HLN.be, bol.com spread its message within the target group and built up its reach.
![](https://images.ctfassets.net/765y2hpj99ul/3LycI6zA1F4iuK4NP8d6JO/9c0d9b0f792bfa73f0391dafa508d264/Bol.com1.png?w=1080&q=75&fm=webp)
![](https://images.ctfassets.net/765y2hpj99ul/5Sj762EOMxK8LDDtEhHodB/99cf8d462ba7df651d9d1c4e7b1bc412/Bolcom2.jpg?w=1920&q=75&fm=webp)
![](https://images.ctfassets.net/765y2hpj99ul/1A6wynyr2j9hZviqvpf4A8/4fa7d920c6f444f3062ef6cf5a7c906e/artikel.jpg?w=1080&q=75&fm=webp)