Integreate | our creative hub
What we're up to at Integreate? See for yourself!
Integreate wrapped up
All creative cases by Integreate in 2025Always just one idea away from greatness
Creativity always makes the difference. At Integreate, the creative hub of DPG Media Advertising, we develop a tailor‑made creative partnership for your brand that seamlessly connects with our media brands. A strong team of strategists, creatives, project managers, product and account managers, together with our own production studio, brings your cross‑media campaign to life.
“Our name really says it all: we want to create ‘integrated’ campaigns with advertisers and our brands that are also ‘great.’ With our team, we look for tailor‑made solutions for advertisers, always linked to the brands of DPG Media. In addition, we try to find relevant partners for a selection of our TV and radio programmes and publishing projects, both in Flanders and in Wallonia.”
Nora Vanderschrick, Head of Creative & Strategy at Integreate
Dive head first into a few of our creative partnerships here.
GAMMA and Willy build your dream place
GAMMA and Willy rolled up their sleeves at listener Dries’ place
Even the dullest room in the house can rock with the right DIY tips and a few hardworking radio DJs. That’s right: listener Dries got a visit from Willy to turn his boring bedroom into a dream space with some edge. A perfect example of how the right partnership and a touch of imagination can lead to a great result.
hey x Radio Contact x Integreate
Love is in the metro (and also on air)
Why settle for roses when you can get unlimited data and a wedding in a metro station? This Valentine’s Day, Hey! Telecom joined forces with Radio Contact to take romance underground (literally). Couples were tested live on-air all week, and on February 14, 5 of them tied the knot in a pop-up chapel built inside metro station Louise. The prize? A € 5,000 honeymoon and love that comes with XL data. If this doesn’t say “modern romance,” we don’t know what does. Oh, and listeners won free subscriptions too — because Cupid doesn’t play favorites.
JBC x De Mutti's x Integreate
De Mutti's launch their own capsule collection at JBC
The seven moms behind the popular podcast “De Mutti’s” are launching their own capsule collection at JBC. Integreate brought together De Clubhouse, the podcast creators behind the weekly mom chat, and JBC.
She built that
Whether Steffi Mercie wanted to pose on the cover of NINA in a colorful outfit made of—yes—LEGO® bricks? Say no more! The content creator inspires young girls to build together—colorful accessories, but above all their dreams, creativity, and self-confidence. At JOE Parad’Ice Beach, meanwhile, people were busy building a real “Unicone.” Because if you want to build a unicorn with an ice-cream cone horn yourself… you simply get started, right?
LEGO x Integreate
Disneyland Paris x Integreate
Magic on the dance floor at VTM
To give the Disney Music Festival all the spotlight it deserves, Disneyland Paris and Integreate created a dedicated episode of the hit format Dancing with the Stars. For one evening, well-known Flemish personalities stepped onto the dance floor dressed as Disney characters and gave it their all. Even hosts Jonas Van Geel and Peter Van den Begin couldn’t resist the magic.
A gift that makes you dream
Because every child deserves a gift at the end of the year, JOE with “Pakje van je Hart” and Nostalgie with the Nostalgie Magic Tour join forces every year for a major collection campaign. In 2025, they could count on the warm support of Dreamland: not just dreaming, but above all taking action.
Dreamland x Integreate
Cornet x Ardennes-étape x Integreate
Enjoying the pleasures of the Willy Chalet
The Willy radio team headed to Érezée, and what a week it turned out to be. Ardennes-étape provided the stunning location: a real gem in the Ardennes, if you ask us. Cornet kept the glasses filled while the radio DJs and a select audience enjoyed a few intimate live concerts, took a dip in the indoor swimming pool, or simply soaked up the fresh forest air.