Ad Manager

Want to set up, manage and optimise your digital ad campaigns? Perfect. That’s exactly what you can do with Ad Manager by DPG Media Advertising, in the North and South of our country.

Full control and 30% faster

With Ad Manager, agencies and in-house advertisers get full control of their ad campaigns in an intuitive and user-friendly interface that works 30 per cent faster than leading ad platforms.

More media value and future-proof targeting

DPG Media optimises the complex digital procurement chain by greatly reducing third-party intervention. This maximises media value for advertisers. The platform uses first-party data from DPG Media and is free of third-party cookies.

Access to Seamless Ads & Video

Ad Manager provides access to DPG Media's unique Seamless Ads. These impactful ads can be designed effortlessly and quickly using the built-in design studio and deliver up to five times better performance than standard IAB formats.

Ad Manager+: smarter advertising with AI

Since 2025, Ad Manager has featured Ad Manager+: a suite of innovative AI-driven tools that make campaigns smarter and deliver better results. And the best part? Everything happens within our trusted, secure Trusted Web.

Ad Manager+: smart, local and complete control

Ad Manager+ makes advertising even easier, without compromising on control:

  • Smart Optimisation:

    AI optimises campaign objectives in real time for better results.

  • Smart Audience:

    intelligently increases reach, for example when budget delivery slows down.

  • Smart Studio:

    design adverts faster and smarter with AI support.

  • Smart Assistant:

    a digital assistant that helps you set up and manage campaigns step by step.

A fast and effective self-service advertising platform

With Ad Manager, everything just comes together: our investments in first-party data, new and impactful ad formats, an independent technical infrastructure and premium content. Ad Manager+ combines AI technology with a locally anchored approach.

The platform makes full use of DPG Media's first-party data and is seamlessly integrated with Datalab. Advertisers can upload and activate their own CRM data or build custom segments. From now on, advertisers also benefit from extended targeting options in all browser and app environments, as the platform works without third-party cookies and identifiers. 

In addition to display products, advertisers also have the option of setting up video campaigns.


Customer speaks

Yannick Degand, Display & Social Advertising Lead: “At A.S.Adventure & Juttu, we are constantly trying to improve our results. So we were very pleased to test DPG Media’s Ad Manager. Our high expectations were met with excellent results. The platform is now a regular part of our media mix.”


Visit our mini website full of videos, customer cases and tips & tricks

Want to know more about Ad Manager?


Are you curious about the possibilities of Ad Manager? Contact us for more information.

I want to advertise digitally