A wide audience: over 1.4 million listeners per week (aged 12 and over), making Qmusic the second-largest radio station in the north of the country.

Leadership among commercial target audiences: the leader among 18–54-year-olds (21.3% market share) and even stronger among its core target audience of 18–44-year-olds (24.9%).

A strong and committed brand: 37% of listening via digital channels and a ‘love brand’ known for its creative activations that effectively connect brands with listeners.