DPG Media Advertising Wins 6 AMMA Awards, Crowned Sales House of the Year
Last night, at the AMMA Awards 2026, in front of an audience of 700 media professionals, DPG Media Advertising took home no fewer than six awards, converting every nomination into a win. For the second year in a row, the sales house won the Sales House of the Year award, in addition to gold awards in the categories Innovation & Development of the Year with Ad Manager+, Best Use of One Medium Video for Disneyland Paris & Dancing with the Stars, and Best Use of Native & Content for “1712 – From Fiction to Intervention,” both in collaboration with Publicis Groupe. The company also received silver for “Sunweb – Het Regent Zon op Qmusic” in Best Use of One Medium Audio, and bronze in the Media Research category for Real Store Impact from Digital Media.
With these strong results, DPG Media Advertising confirms its position as an innovative and strategic partner for advertisers and media agencies aiming to remain relevant in the daily lives of Belgians. The awards highlight an integrated approach in which media, creativity, data, content, and technology come together to make brands both visible and meaningfully present in the moments that matter.
This marks the second consecutive year that DPG Media Advertising has won the title of Sales House of the Year, combined with multiple awards across other categories. The award recognizes not only commercial performance, but also the way the sales house has continued in recent years to build a strong nationally integrated story, with a clear focus on impact, innovation, and sustainable collaborations with clients and partners.
In addition, DPG Media Advertising received the gold award for Innovation & Development of the Year with Ad Manager+, further strengthening its local advertising platform. The platform has been expanded with AI-driven tools. These innovations help advertisers and media agencies launch digital campaigns more quickly, easily, and effectively, creating impact within a safe and transparent local media environment.
The other awards also demonstrate the breadth and commitment of DPG Media Advertising. Together with Publicis Groupe, “1712 – From Fiction to Intervention” won a gold AMMA for Best Use of Native & Content. The campaign demonstrated how powerful content can create societal impact by meaningfully connecting fiction and reality. DPG Media Advertising and Publicis Groupe also won gold in the Best Use of One Medium Video category for “Disneyland Paris & Dancing with the Stars,” a campaign that cleverly combined the power of video and entertainment with strong brand experience. In the Best Use of One Medium Audio category, silver was awarded for “Sunweb – Het Regent Zon op Qmusic,” a creative audio campaign that perfectly tapped into experience and current events.
Finally, the research project “The Age of Proof: Measuring Real Store Impact from Digital Media” was awarded a bronze AMMA in the Media Research of the Year category.
“These awards confirm what we focus on every day: putting our clients at the center and helping brands grow based on their needs, as demonstrated by the awards for our creative cases, at crucial moments and with meaningful impact, also thanks to innovative digital tools within our Ad Manager advertising platform. Every day, we work closely with our media agencies and advertisers with passion and enthusiasm — that is our recipe for success,” says Wim Jansen, CCO of DPG Media Belgium. “Receiving this AMMA recognition once again today is truly heartwarming for our teams, and I am very grateful for it. This was only possible thanks to everyone and all departments working better together than ever before. A lot of hard work went into that, and I am extremely proud of them.”
The AMMA Awards are considered the most important distinctions within the Belgian media and advertising industry, annually recognizing the most outstanding achievements in media, strategy, innovation, and effectiveness.