CIM RAM | Strong radio brands and digital stations deliver a successful summer for DPG Media Advertising

15/10/2026
5 min
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North: Qmusic dominates the summer

In the North, DPG Media Advertising's market share has grown to 45.2% among the commercial 18–54 target audience, outperforming both the spring results and last summer's figures.

  • Qmusic brings the summer to life with the Q Beach House, resulting in a 23.4% market share among 18–54-year-olds and 26.0% among 18–44-year-olds, representing growth in both target groups compared to last year.

  • JOE achieves a 10.6% market share among 18–54-year-olds and remains the second-largest station among 35–54-year-olds, with a 12.3% market share, behind Qmusic.

  • The digital stations continue to strengthen their position. Together, Willy, Willy ClassX and the DAB5 stations (JOE Gold, JOE Easy, JOE 80's & 90's, Q-Maximum Hits and Q-Foute Radio) account for a combined 7.0% market share among the 18–54 target audience.

  • TOP and TOP2 also reinforce their position, growing to a 4.2% market share among 18–54-year-olds and 5.3% among 18–44-year-olds.

South: DPG Media Advertising South confirms its strong market position

In the South, DPG Media Advertising confirms its strong market position with a 47.1% market share among the commercial 18–54 target audience.

  • Radio Contact remains the clear number one among commercial target audiences, with a 21.7% market share among 18–54-year-olds and 22.1% among 18–44-year-olds.
    Contact MAX adds a further 1.0% and 1.3% market share respectively.

  • Nostalgie secures its position as the leading station among the broad 12+ audience with a 16.5% market share and is the clear number two among 18–54-year-olds, with a growing market share of 13.6%.
    Nostalgie+ adds a further 2.3% market share among the 12+ audience, doubling its market share compared with last year.

  • bel RTL confirms its position with a 7.3% market share among 18–54-year-olds and 9.9% among the broad 12+ audience.

Source: CIM RAM (Radio Audience Measurement), May 2026 – August 2026, Monday–Sunday, all day, North/South.

The latest CIM RAM figures highlight the strength of a diversified audio portfolio. The combination of leading radio brands and a growing digital footprint is delivering strong results in both the North and the South. This enables us to continue offering advertisers a powerful, complementary and future-focused audio proposition.


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