At the start of the summer holidays, TUI launched the “Live Happy Sale,” a campaign designed to help travelers in their search for sunny beaches, idyllic seaside resorts, and vibrant cities.
Their video campaign was successful if:
They effectively reached their target audience.
They were able to optimize their campaign budget.
Ad Manager, our self-service platform, helped them achieve exactly that.
Basic info:
Adverteerder: TUI
Product of brand: Live Happy Sale van TUI
Titel or platform: video
Sector: Tourism
Period: Q3 2024
The Challenge
TUI wanted a campaign with maximum impact without increasing their advertising budget.
Their objectives were clear:
Maintain or increase the effectiveness of their advertising.
Reduce the CPM (Cost Per Thousand Impressions) and CPCV (Cost Per Complete View).
The solution
To see which platform delivered the best results, TUI conducted an A/B test with Ad Manager by DPG Media Advertising and DV360. Both platforms used the same campaign parameters and the same budget, meaning TUI could easily compare their performance.
The result
The results were a game changer.
Lower costs: Ad Manager had a 14.25% lower CPM compared to DV360, along with a lower CPCV, leading to significant cost savings.
More reach for the same budget: TUI’s reach increased by 12% with a lower CPM, allowing them to reach a wider audience without increased spending.
The A/B test left no doubts: Ad Manager by DPG Media Advertising is a win-win for your brand, with a higher reach for a lower advertising cost, thanks to a streamlined supply chain and lower technical costs. TUI’s media budget was used perfectly so their campaign reached more travellers, just when they were ready to plan their holidays.
Curious to know what Ad Manager can do for your brand?Contact us