From baby care to brand impact: how Naïf scored big on the big screen
In a world where attention is getting harder to grab, and video ads are everywhere, brands are having a hard time getting noticed. Especially if you’re a challenger like Näif, a brand with a beautiful story and sustainable baby care products, but without a big budget to back it up. Naïf had to find a new way to get noticed. Together with PINK, and powered by DPG Media Advertising’s Full CTV, Naïf discovered a smart solution to capture the hearts of viewers. And that led to some truly remarkable results.
Watch the case film or dive into the story below.
Casemovie Full CTV x Naïf
TV with an easy entry threshold
For many brands, especially young ones, TV advertising still feels like a distant dream for big brands with big budgets.
Enter Full Connected TV (Full CTV)
A future-proof way to advertise on television that combines digital targeting with the power of the big screen. Thanks to the smart bundling of all available “first screen” inventory, your campaign reaches both linear viewers and streamers. Naïf makes the lives of young parents easier, and Full CTV now does the same for advertisers.
Everything sorted in Ad Manager
What made Naïf’s campaign so wonderfully simple is that Full CTV is available via Ad Manager: DPG Media Advertising’s self-service platform. A gateway to managing, launching and optimising video campaigns yourself, and keeping total control. No minimum spends, no complicated processes or intermediaries. Advertisers are behind the wheel: they determine their budget, target audience and timing and have real time-insights into performance.
For Naïf, that meant total transparency, the ability to go live fast and the flexibility to adjust where needed. A perfect fit with their DNA as a modern, honest brand.
From shopping cart to living room: retail data in action
What made the campaign even more powerful, was the access we had to Carrefour’s retail data that allowed Naïf to specifically target “parents with babies” and “parents with young children”, their exact target audience. No guesswork, just hyper-targeted advertising based on real purchasing data.
Adding these refined segments to the campaign ensured a highly efficient use of resources, where every euro generated maximum impact. And the results? They speak for themselves.
And the results? They speak for themselves.
Naïf received a perfect report card that parents can only dream of for their children. With an impressive total brand uplift of 27,3%, more than double the benchmark of 12,3%.
The specific setup of the campaign ensured fantastic results throughout the marketing funnel, while the benchmarks were doubled and even tripled.
Of course, standard reporting in Ad Manager is only part of the service. We also offer a brand lift study from DPG Media Advertising that makes the impact of the big screen tangible.
The conclusion? Full CTV doesn’t just boost awareness but has a positive impact on the deeper layers of the funnel: from consideration to preference and purchase intent.
Curious to know what Full CTV can mean for you?
Whether you are a challenger brand like Naïf or simply looking for more impact with your video campaigns, Full CTV makes advertising on the big screen accessible, smarter and incredibly effective. What are you waiting for? Combine the power of television with the precision of digital.