Failing Forward - Startups.be
Basic info
Advertiser: Startups.be
Product/brand: Failing Forward
Title/platform: HLN.be/NINA.be
Sector: Government
Period: April – November 2019
Campaign info
During the 'Failing Forward' campaign, entrepreneurs spoke openly about the obstacles and unexpected setbacks on their road to success. Falling down — and getting back up stronger than ever. Both campaigns, running in spring and autumn 2019, targeted Flemish people with an entrepreneurial mindset.
In the spring campaign, entrepreneur testimonials featured on radio station Joe. Within the Joe Network, businesses are connected and each one passes the baton to a fellow entrepreneur. Over five working days, a 'Failing Forward' integration gave entrepreneurs the floor to share what they had learned along the way. Alongside this, a native online campaign of 5 articles was launched via HLN.be.
In autumn, 'Failing Forward' shifted its focus slightly towards female entrepreneurs — a smaller group that often struggles with fear of failure. Through NINA and Goed Gevoel, women were encouraged to take the entrepreneurial leap, while also showing that not everything always goes to plan — and that's perfectly normal. For four consecutive weeks, NINA ran a native full-page article in which an expert shared tips for the female entrepreneurs featured in the editorial column 'Mijn parcours'. Each story was also adapted into an online version.
The result? Successful campaigns that scored above benchmark!
Article
Read the article here.
Read the article here.
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"During the 2 campaigns, the collaboration ran smoothly and we were presented with great cases time and again!" - Startups.be