Has 70% of your campaign impact become invisible?
Many B2B marketers still base their decisions on last-click data. Understandably so: clicks are easy to measure. But they rarely tell the full story. With the disappearance of cookies and stricter privacy regulations, up to 70% of data signals are being lost. The result? You see the click, but miss the bigger picture behind it. Think of a consumer who watched your video or saw your banner and only made a purchase days later—online or offline. Without the right measurement framework, that impact often goes unnoticed.
With Enhanced Conversions in DPG Ad Manager, you can eliminate that blind spot in a privacy-friendly way.
Gain a more complete view of your campaign impact:
Securely connect your data: Through Datalab or selected Data Clean Room partners, you can securely match your CRM data with campaign exposure. Personal data remains protected while you gain deeper insight into your campaign performance.
Look beyond the click: Measure more than just click-based conversions. Discover the value of your display and video impressions, and see which touchpoints contributed to a purchase along the customer journey.
Make more confident media investment decisions: With incremental uplift analysis, you can measure how many additional conversions and how much incremental revenue your campaign actually generated. No more guesswork—just actionable insights to make your next campaign even more effective.
Curious what this looks like in practice?
Read how Initiative (Omnicom Media), together with the National Lottery and DPG Media Advertising, used Enhanced Conversion Measurement to demonstrate up to 25 times more measurable conversion impact.
Turn hidden signals into measurable impact
Don't leave valuable data untapped. Gain a clearer understanding of your full-funnel campaign performance and support your decisions with insights that go beyond the last click.
Watch our short explainer video to discover how Enhanced Conversions helps you get the most out of your DPG Media Advertising campaigns. You'll gain a more complete understanding of how your brand reaches, engages and converts Belgian consumers—online and beyond.