Brandfacts Wrapped 2025: 8 key facts that stick

What does advertising with DPG Media actually deliver? Brandfacts Wrapped 2025 has the answer. In 8 sharp key facts, we show how digital display and video campaigns don't just generate reach — they grow brands across the full funnel.

Brandwhat? A quick refresher:

Brandfacts is DPG Media's impact measurement tool for digital display and video campaigns. Using a smart algorithm from Brandmetrics, we measure not only how your campaign performs, but what it does for your brand. In Brandfacts terms, that means two components: Brand Lift and Brand Standing. Through a short, straightforward survey, we measure 4 crucial parameters for both: awareness, consideration, preference and action intent. That gives us a complete picture of the funnel — from upper to lower.

With Brandfacts, we bring your campaigns closer to the Belgian consumer, with insights that genuinely matter. Curious about what these insights could mean for your brand? Watch our wrap-up video and discover how we can make a difference together.