As TV viewing habits shift and digital platforms continue to grow, one goal remains central for advertisers: reaching the right people at the right moment. Full Connected TV (Full CTV) delivers exactly that. By combining the reach of traditional television with the precision of digital targeting, we bring your message to the big screen — right where your audience is watching. Reach both streamers and TV viewers in one powerful campaign.

Naïf, the challenger brand in natural baby care, and agency PINK proved that Full CTV can deliver real impact. Their campaign achieved a brand uplift of no less than 27.3% — more than twice the benchmark. Watch the case film to find out how they pulled it off!

To make that impact measurable, we offer a brand lift study, in partnership with Brand Metrics and Freewheel. Viewers respond via their remote control, giving direct insight into key brand outcomes such as awareness, consideration and action intent. This data helps advertisers better understand the true value of their campaigns.

On top of that, we can use retail data to measure in-store sales — making the direct impact of CTV campaigns tangible for the very first time.

Ready to make an impact with your brand?