Responsible AI and data usage
Every day, we handle enormous amounts of data, which comes with great responsibility. We strive to prevent filter bubbles, and the use of personal data always aligns with the agreements between us and the consumers. We do not sell consumer data and ensure its secure storage.
Initiatives
"What happens at DPG Media stays at DPG Media''
In October 2024, DPG Media decided to stop selling ads on its Dutch news apps through third-party platforms and
focus entirely on its own DPG Network. Bert Verschelde, director of Privacy at DPG Media, provides more context: “The DPG Network offers a trusted, transparent and secure advertising system in which user privacy is paramount.”
Being a good host on the web
At DPG Media we have a common goal: dealing with data responsibly. “It’s all about being a good host,” says Director of DPG Network Dimitri Heikamp. “We wish to be transparent about how we handle data and explain this to our media users in a simple manner. That’s also what we’re doing right now, for instance by way of a self-developed privacy gate in the DPG Network.”
With the data vault being developed by DPG Media in collaboration with other media organizations, users can gain full control over access to their data. This ensures better privacy protection while potentially enabling significantly improved personalization of services and advertisements. Users can genuinely determine what information can be shared, with whom, when, and for how long, leading to a more tailored experience.
Thanks to the innovative DPG Network, visitors are presented with messages that are tailored to their situation. Subscribers enjoy an added bonus of accessing other titles within the network. Advertisers benefit from a secure environment and achieve better results compared to big tech platforms.
