DPG Media wants to use its unique position in society to make society stronger and more inclusive. On the one hand, we use the power of our brands for initiatives that build stronger young generations. On the other hand, we share our expertise with organisations that aim to strengthen society in terms of diversity and inclusiveness.
With the slogan #generationstronger we help young generations take steps forward in all possible ways: from physical and mental resilience, inclusiveness and financial literacy to safety, accessible information and support in literacy.
Red Noses Day is for all young people
Red Noses Day, an initiative by VTM, Qmusic, HLN and Belfius, wants to make young people more physically, socially and mentally empowered. Teachers were given a starring role in 2021, as coronavirus made it clear how important they are to pupils.
Thanks to the massive support of the whole of Flanders and a collected sum of 3,061,671 euros, we can train a teacher at every Flemish school to be a 'Sidekick Sam', someone who helps young people to be stronger in their shoes, via the Red Noses Academy. This academy is an online community full of tools and advice for teachers in which connection and communication are central.
Children's Book Week makes reading fun
With the Kinderboekenweek, CPNB and DPG Media want to make the pleasure and experience of reading accessible to every child. Unfortunately, for children and young people it has become less normal to read for pleasure. In education, the focus is more on technical reading, at home books get competition from all kinds of screens.
With Children's Book Week, we want to stimulate the pleasure of reading. We invite parents and grandparents to talk about how valuable reading is and to share with their children and grandchildren the big and small life lessons they have learned from books. We challenge children to find a book that really suits them, so that their desire to read continues to grow. We make this enthusiasm contagious by reading aloud, by reading together and by enthusiastically sharing our best book tips.
Zeppe & Zikki and Aya help children navigate safely
The merry traffic duo Zeppe & Zikki take on the challenge of helping primary school children navigate traffic safely. Thanks to their original lessons and crazy adventures, children not only learn to be careful themselves, but also how they can help others. Flanders' happiest traffic duo also likes to pose for national safety campaigns.
The cute character Aya introduces toddlers to the rules of the road in a playful way. In addition to a digital adventure series on television, 60,000 pre-schoolers get to know Aya in their classrooms every year.
Project 19: more IT starters
Too few Belgian young people graduate as digital experts to fill the many vacancies for digital profiles. By supporting Project 19 we give 18 year olds the chance to start from scratch and quickly build up IT knowledge through an innovative method. DPG Media supports the project not only financially, but also offers the opportunity to gain practical experience.
Every year, 300 young people are given the opportunity to learn to code through the project. Everyone who wants to learn to code is welcome. The basic skills are followed by a specialisation in, among others, artificial intelligence, cybersecurity and e-gaming. The training is partly online and partly classroom-based, but there are no real teachers. The participants train each other, supported by exercises and lessons on the platform.
Action in the spotlight: more than 1 million euro for Pakje Van Je Hart
With the 'Pakje Van Je Hart' campaign, radio station Joe gave its listeners the opportunity to do something heart-warming for children living in poverty. In Belgium, 1 child in 5 lives in an underprivileged family, which is far too many. That's why everyone could buy a present for a child that might otherwise not get one. The Joe listeners gave their hearts out in a big way: during the first edition of 'Pakje van je Hart' we collected 1,014,900 euros to give children a better Christmas.