DPG Media focuses on transparent advertising by political parties

DPG Media will henceforth distribute political advertisements in an even more transparent and controlled manner through its channels. In doing so, the media company not only complies with the updated European regulations but also incorporates additional control mechanisms. This ensures the possibility of responsibly advertising across DPG Media’s titles.

On October 10, new EU regulations come into effect, defining how political advertisements may be displayed to consumers in the future. Not only will DPG Media apply these rules, but it will also introduce additional control mechanisms.

No Use of Personal Data:
Each political advertisement (audio/video/digital/print) will carry a clear label and additional information, including details on the individual or organization funding the ad and the election it is linked to.

Additionally, DPG Media has decided that, starting October 10, personal data from consumers will no longer be used to target political ads. Instead, the focus will shift to contextual advertising, where ads will only appear in locations that are contextually relevant to the advertiser.

Political campaigns will continue to be offered across all media types: print, video, audio, and digital. Sales will occur exclusively via DPG Media’s sales department and not through automated systems. This ensures DPG Media maintains control over the sale and placement of advertisements.

Technical Adjustments:
This new approach requires significant technical adjustments. DPG Media is heavily investing in these changes and has chosen to facilitate digital advertising through the local technology provider Opt Out Advertising, which has already successfully collaborated on specific areas of the DPG Media network. The new system is expected to be operational by mid-September.

Naturally, DPG Media will closely monitor the new regulations and make any necessary adjustments if changes or additions arise.