SoSoir

SoSoir, the weekly lifestyle supplement of Le Soir newspaper, offers both a magazine and a website. On this site, So Soir covers a wide range of topics, from culture, fashion, and style to beauty, travel, design, gastronomy, and societal issues. With an approach focused on added value, So Soir’s content perfectly meets readers’ expectations by offering an accessible, positive editorial experience that is closely connected to everyday life.

The website sosoir.be attracts an average of 202,100 unique visitors per day and generates 6.1 million visits each month, with an audience composed of 45% men and 55% women. Its readers, mainly aged 35 and over, largely consist of decision-makers (executives) and people with higher education. In addition, 71% of the audience are primary purchase decision-makers (PPD), and 57% are between 35 and 64 years old.

Thanks to content that blends curiosity, inspiration, and a strong connection to daily life, So Soir has established itself as a must-have reference for lifestyle and culture enthusiasts.

The video inventory of So Soir is marketed by DPG Media Advertising, allowing advertisers to benefit from optimal visibility among a premium audience within a carefully curated editorial environment.