Max

Max, a site integrated into SudInfo.be, is the lifestyle magazine and supplement of the Sud Info newspapers. The site’s mission is to stay close to its readers while sharing practical tips and must‑visit addresses. Max places a strong emphasis on the Walloon region.

The site also stands out for its practical advice on interior design, gardening, cooking, beauty, and well‑being, while offering a sharp perspective on current trends. With 672,000 unique users per day and 2,200,000 monthly visitors on Sudinfo.be, Max reaches a broad and diverse audience.

Max primarily targets active, urban women, although the specific audience breakdown shows 38% men and 62% women, of whom 74% are PRA. In addition, the audience is mainly composed of people aged between 35 and 64 (55%), with a notable presence of seniors (27% aged 65 and over). Max therefore represents an inspiring lifestyle reference in Wallonia.


The video inventory of Max is marketed by DPG Media Advertising, offering advertisers the opportunity to reach a targeted and engaged audience in a high‑quality and relevant environment.