What do consumers look for when buying and decorating their own house or flat? Have the criteria changed over the years? And how do they influence their behaviour and expectations towards brands in the field? That’s what you’ll discover during our webinar "What's UP in house & home?" on 5 October at 11am. Expect concrete cases as well as tips and tricks to improve your communications in this particular sector.
On the programme
Humanising homes for BIT brands of the future by Claire Powell, Senior Culture & Trends Consultant and Diana Goderich, Culture & Trends Consultant at Space Doctors
What does this mean for the media? By Dieter De Ridder, researcher at DPG Media
Theory in action: case presented by Kimberley Dewilde, Head Marketeer at MR Group BeNeLux
When & where?
This webinar will be organised on Wednesday 5 October at 11am.