VIVA: Nothing to hide


The VIVA woman dares to be vulnerable, is caring, funny, smart, fashion-conscious and does not mince her words. In VIVA she reads personal stories, interesting interviews and reports every week on subjects that preoccupy her at that moment. But she is also inspired by the latest fashions, best beauty tips and most delicious recipes. She gets tips in the area of love, work, sports, travel and money.


VIVA organises the VIVA400 awards every year. This is a festive evening when women who excel in their specialist field receive recognition. VIVA400 is the best platform for ambitious and enterprising women. Women who inspire because of who they are and make a difference in what they do. We create a network of successful women.

‘Thanks to the VIVA400 and our strong cross-media platforms, we have a powerful relationship with our target group,’ says editor-in-chief Debby Gerritsen.