The next step for De Persgroep Online Services in Belgium and the Netherlands

Online Services play a major and increasingly important part in the strategy of De Persgroep in Belgium and the Netherlands. De Persgroep wants to promote the further growth of Online Services BENE, both organically and through acquisitions. Organic growth has been achieved in recent years, and the acquisition of Independer at once marks a great step forward. It also means the start of a new chapter for Online Services.

The ambition, scale and interest to the organization call for adequate management focus on this important segment in the company. This focus is brought about by bringing together the Online Services of Belgium and the Netherlands in a new business unit under one management team.

Appointment of Lauri Koop as new CEO of Online Services BENE

Lauri Koop will lead the new business unit as of 1 March. The experience he has gained with companies such as Monsterboard/Monster and Awin (Axel Springer) has given Lauri an excellent knowledge of the market and a keen understanding of digital business models operated by advertisers and publishers.

Lauri’s latest assignment was as MD Benelux with the worldwide affiliate network Awin, where he successfully managed to transform the organization. Within a matter of six years, he expanded their operations, was in charge of several regions, and was involved in various mergers and acquisitions. Those experiences will stand him in good stead in De Persgroep.

Appointment of Frederik Vanvoorden as new CFO of Online Services BENE

Frederik Vanvoorden will be the new CFO of the Online Services BENE business unit. Frederik has become a familiar face at De Persgroep and is now Mergers & Acquisitions Manager. In that role, he is currently overseeing, together with Ilse Luyk, the integration of Independer in De Persgroep.

Erik Roddenhof, CEO of De Persgroep BENE: “We wish both every success in their new positions. One is already thoroughly familiar with our company, while the other will take a fresh look at how we do things. Together with Coen de Ruiter (Independer), Sander van den Hout (Online Services Netherlands) and Bart De Groote (Mobile & Online Services Belgium), Lauri and Frederik will form the team that will direct the further growth of our services.” 

Lauri Koop: “Of course I am eager to get started. I feel the ambition and hope to make my contribution. I will certainly make every effort to achieve an even smarter connection between the activities of the services and the strength of the news brands in Belgium and the Netherlands. This is where the great scope and urgency lies. We must be able to make the relevant connections with our services even better.”