Kris Vervaet moving ahead as Director Publishing and Digital Business Development

As from the beginning of September 2018, Kris Vervaet will take on the position of Director Publishing and Digital Business Development in the new media company originating from the merger of de Persgroep Publishing and MEDIALAAN. He will be responsible for the business unit Publishing (Het Laatste Nieuws, HLN.be, Dag Allemaal, Humo, De Morgen, Story, …) and become head of the new digital business division within the merged company. He will also join the executive team of this new media company. Kris Vervaet is 47 and currently Senior Vice President Business Customer Division with EDF in France.

Dirk Lodewyckx, interim CEO: “Throughout his career, Kris has gained a lot of experience that will be very useful for the future of our company. For years he has been building direct relationships with customers and users, both in sales and marketing, under heavy competitive pressure. As such, he is familiar with digital initiatives and developments and is also used to advising and creating teams who are going through a major transformation. We are delighted to welcome Kris in our team.”

Kris Vervaet: “I am extremely motivated to join de Persgroep Publishing and MEDIALAAN at an historic moment in the company’s history. Merging de Persgroep Publishing and MEDIALAAN into one new business is a tremendous challenge, unique in Europe, and it is an honour to be part of this unique project. I am deeply convinced that bringing the many talents from these two strong Flemish media players together will lead to an innovative and fascinating story for our surfing, reading, listening and viewing public. I am looking forward to meeting the team soonest.”

Kris Vervaet has studied civil engineering and for the last 3,5 years he has held the position of Senior Vice President Business Customer Division with EDF in France. He previously worked 3 years with EDF Luminus as Chief Commercial Officer. Before joining EDF he worked 18 years with Proximus, where his latest position was Vice President Marketing & Sales Channels.