Sector webinar “What’s UP in Over The Counter?”

23 June at 10:30Online

Do you want to know why consumers buy certain products, what drives them and on which information they base their choice? Then you should join our webinar 'What's UP in Over The Counter?' on 23 June at 10.30am. In this webinar, we take a closer look at the sector of non-prescription drugs, vitamins and food supplements, pharma skin care and derma cosmetics, or OTC for short. 

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On the programme

  • The future of OTC by trendwatcher Herman Konings

  • The link between brands and marketing by InSites Consulting

  • What does all of this mean for the media? By Dieter De Ridder & Bernd Strauven, researchers at DPG Media 

  • Theory in action: case presented by Robby Dumon, Marketing Manager Consumer Care at EG 

When & where?

This webinar will be organised on 23 June at 10.30am.

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We look forward to welcoming you to our first sector webinar!