Every generation its own MTV
Every generation has grown up with its own version of MTV. The entertainment brand is innovative, young, real and unpredictable and has an irresistible appeal to young people. MTV is known for its internationally successful shows such as Teen Mom, Geordie Shore, Ridiculousness and Catfish. In addition, the brand pays a lot of attention to local productions, such as the enormous multiplatform success of Ex On The Beach: Double Dutch in the Netherlands and Belgium.
Music is in MTV's DNA and therefore remains a major driver in the programming and positioning of the brand. Music-related programs such as MTV Push and MTV Unplugged remain firm favorites among the target audience, as do spectacular award shows and events such as the MTV Worldstage and the EMAs. Local productions and activations such as the EMA Pre-Party and the MTV Push Award also provide a platform for local talent.