Launch of integrated media company MEDIALAAN - De Persgroep Publishing

On 1 January 2019, MEDIALAAN and De Persgroep Publishing joined forces in one media company, (provisionally) called ‘MEDIALAAN - De Persgroep Publishing’. In this new home, television, newspapers, news sites, radio, magazines, telecom and online services will together write a media story of the future.

The group is driven by strong media brands such as VTM, Het Laatste Nieuws and HLN.be, Qmusic, Dag Allemaal, De Morgen, Humo, VTM NIEUWS etc., while the online services (Vacature.com, Tweakers, Spaargids.be, Mijnenergie.be and Livios) and the telecom activities (Mobile Vikings and JIM Mobile) form a growing segment in the organization. Every day, the 35 media brands together reach more than eight in ten Flemish people.

More than 1,800 people work in the newly integrated media company. The main locations are Vilvoorde (TV & radio), Kobbegem (publishing), Hasselt (telecom) and Lokeren (EPC printing works). There are also small sites in Melle and Zonhoven for the online services.

In the second half of 2019, part of the company will move to a brand-new building on Mediaplein, behind Antwerp Central Station, from where all the newsrooms - the ‘News City’ - will operate. The IT team, corporate services and head office will also relocate to Antwerp.